LOGOFOLIO

A logo is often a designer’s most difficult challenge—the test of distilling a brand’s identity into a single, simple representation. I find the process of creating a great logo mark exciting, as needs change with every project.

My process consists of conceptualizing, sketching, and iterating until the final mark reveals itself. In many projects I find what I call “eureka moments”, where the certain positional change, testing a new palette or particular feedback leads to an adjustment that is just right for the identity. Like a 49er finding gold.