ODYSSEY RAFTS

Odyssey Rafts is a Montana based rafting company that provides durable and affordable rafts to seasoned adventurers and first-timers alike. Odyssey was in need of a pure brand revitalization, which began by analyzing the rafting landscape. The discovery? Odyssey needed an identity that was a dynamic perspective on the outdoor space that captured a spirit of gritty adventure and exploration—unlike the corporatized visuals of their competitors.

I spearheaded Odyssey’s revitalization, developing a custom website design, iconography and schematic diagram, apparel design, dynamic brochure, digital marketing collateral and brand guide and more.